Several years ago, I remembered reading an article about how great companies think and the various definitions of corporate success, and while many economists and capitalists would agree that the bottom line is the only critical benchmark, I, along with many others, would argue that the true extent of great companies reaches beyond profit and into their net positive effect on the societies in which they operate.
Actually, a recollection that truly depicts the extraordinary path of this worldly important conglomerate and its leaders. Amused to say the least.